Screaming for Streaming

According to the Nielsen U.S. Digital Consumer Report released in April, about one third of American consumers streamed a movie or television show from the Internet in the third and fourth quarter of 2011.

In a world where our devices give us myriad ways to consume content, we're hungrier than ever for information yet never less patient.

Enter video on demand.

Subscriptions services like Netflix and Hulu have revolutionized the way we watch TV and movies. With the click of a remote or your mouse, you can stream your shows and watch instantly.

Are you a special interest content provider?

Call us to explore ADS On Demand. We offer a flexible video streaming service that you can use to capitalize on this shift of thought while expanding options for your clients. Using a customized video player embedded into your website, you can give your market more options...on a disc...online...on demand.

Incorporating a streaming platform will allow you to generate revenue using a combination of pay-per-view and subscription formatting and transactions are handled securely through an online payment gateway. Our real time reporting functions will help you capture critical data about your viewers.

Streaming services are a fantastic complement to the physical media you are already providing and offering a robust library of titles with multiple consumption options is just smart business in this face-paced world.

Don't miss out on this additional profit center - call us today at 800-759-0992!

Babies: A True Story

Do you have small children asking where babies come from?

Are they suspicious about the stork?

Babies: A True Story, is the app for you. Author Tracy Karney turned to us to help her develop an interactive application that told her story - a story for parents to use to help explain pregnancy and childbirth in a way that children can understand.

This colorful story is available through the Apple store, and is competing right now as App of the Week - an honor that would offer exposure to so many of the parents who would benefit from this helpful tool.

Click here to LIKE this application, developed by Studio 120, and help us spread the word about where babies really come from.

When Author Tracy Karney needed a partner to help

 create her interactive application, she turned to Studio 120!

ERA 2011: A Summary

With a short-form DRTV slot, you've got a very brief window of time to make an impact - often only thirty seconds.

One one thousand...


Two one thousand...


Three one thousand...


Four one thousand...


Five one thousand...


Without belaboring the point, thirty seconds is more time than you may realize - at ERA D2C, exhibitors were lucky to have five seconds to make their initial mark.

As one weary attendee said to Mitch Waters, "So what do you guys do? Give it to me in 25 words or less."

His answer?

We do everything.

Short and sweet, isn't it? And we do!

From script-to-screen video production, disc manufacturing and asset management, The ADS Group is ready to partner with you on your next short - or long - form message.

ERA D2C 2011 was a spectacular place for us to voice our message. According to Electronic Retailer, the official publication of the Electronic Retailing Association, almost 116 million U.S. homes have at least one TV. Add to that the nearly 160 million people who watch video content online using a computer or mobile device, and you can see the vast potential of the direct to consumer market.

Last week we made note that the fitness services and products had a stronghold at the show, so it's no surprise that Electronic Retailer's July 2011 list of the top 25 long form products sold on TV backs this up - 12 of the top 25 sellers are advertised as health or fitness products.

New to this year's show was the D2C Learning Lounge. In a world of faster, faster, fastest the ERA recognized that mini-seminars were the answer for guest speakers sharing best practices. It's not easy to wrangle folks at a convention, but by offering quick bits throughout the day, attendees were able to take a moment to get off their feet while hearing from industry experts on topics from Hot Products in a Cool Economy to The 411 on Short-Form DRTV Success.

The show is over and we all left Las Vegas winners. We won contacts and opportunities, which are priceless - and you can bet on that.

ERA: Day Two

It's clear that the focus is on fitness - even at ERA D2C. Booths for health and weight-loss supplements abound, but if pills aren't your thing, it's good to know you can slip into the Lipo Dress. Fitness equipment is a popular product for direct to consumer marketing, as evidenced by the self-boxing gear, the Perfect Push-Up and the...well, we didn't catch what product this booth was marketing.



ListenUp Espanol, a Spanish language call-center firm, had crazy traffic at their booth. No breath mints or coozies here - they hired midgets and set up a photo booth. The gentleman manning the booth pointed out that in this economy, even incremental increases in revenue are reason to celebrate - which, apparently, was how they justified their decision. If profits rise as they hope, they plan to hire giants next year.

Call center applications, payment services and media buying were the prominent services promoted at ERA. For all its behemoth reputation, the Google booth appeared slow. This poor gentlemen could barely be bothered to stay awake. Perhaps they too could have benefited from a bit of midget frivolity.

Other booths offer patent services to inventors who are certain they've come up with the newest pet rock. This cheery man was very excited to demonstrate his camera umbrella, and admittedly it worked. There was no rain damage to his equipment...inside the ballroom.

But it hasn't all been midgets and models. Meetings and messages have been our focus. Meeting with our existing clients and looking for new opportunities. Our message has been clear - ADS On Demand is the future. With a full suite of services from video development to manufacturing and asset management, it's evident that The ADS Group is infiltrating its next market - direct to consumer products that use video infomercial marketing.

The Dirt on ERA

An intimate show, ERA is hosted in two ballrooms - one side devoted to products and the other to service providers. In speaking with folks who are seasoned ERA veterans, the most noticeable shifts have been the surge of payment processing service providers and specialized law advisors. Google is new on the ERA scene, and their booth is focused on selling television ad space.

The products run the gamut - Wuggles, Ahh Bras, cooler trees and off-brand Spanx - but the focus is definitely on fitness products; great news for us as its a market we're very focused on currently.

Foot traffic started out slow, but built to a moderate pace that still allowed for taking the time to really chat with our visitors. Meetings went off without a hitch and we had a huge client stop by just to say how happy they are with The ADS Group.

Now it's back to the floor for more ERA action. Stay tuned for more dirt.

ERA: Day One

It's raining in Las Vegas, so never say never.

We're warm and dry in Booth #1230, where we're unveiling ADS On Demand, a comprehensive video platform service that allows you to monetize your video content through an online marketplace.

Tom Hinton, Mitch Waters and Cory Biller are on the show floor rubbing elbows with everyone from the good folks at Google to the inventors of the Ah Bra.

We'll let you know more juicy details as the show unfolds, but for now - here's a sneak peek of ADS in action.

Winning with The ADS Group

It's been said that WHAT HAPPENS IN VEGAS STAYS IN VEGAS, but we're placing a bet that you'll be in touch.

We'll be at ERA D2C September 14th and 15th at the Wynn in Las Vegas.

Stop by our BOOTH #1230 to learn about how we can partner with you to produce your next direct-to-consumer message. Together with our very own Studio 120, The ADS Group is a turnkey solution for your direct marketing efforts.

Talk to us about developing your video. We offer script to screen production, DVD manufacturing and asset management services. Let us work with you to create an online marketplace to monetize your video content.

Come visit us in Vegas to learn more, and to enter for your chance to win $100 in casino chips!

The ADS Group - The Best Bet You'll Make