ERA 2011: A Summary

With a short-form DRTV slot, you've got a very brief window of time to make an impact - often only thirty seconds.

One one thousand...


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Without belaboring the point, thirty seconds is more time than you may realize - at ERA D2C, exhibitors were lucky to have five seconds to make their initial mark.

As one weary attendee said to Mitch Waters, "So what do you guys do? Give it to me in 25 words or less."

His answer?

We do everything.

Short and sweet, isn't it? And we do!

From script-to-screen video production, disc manufacturing and asset management, The ADS Group is ready to partner with you on your next short - or long - form message.

ERA D2C 2011 was a spectacular place for us to voice our message. According to Electronic Retailer, the official publication of the Electronic Retailing Association, almost 116 million U.S. homes have at least one TV. Add to that the nearly 160 million people who watch video content online using a computer or mobile device, and you can see the vast potential of the direct to consumer market.

Last week we made note that the fitness services and products had a stronghold at the show, so it's no surprise that Electronic Retailer's July 2011 list of the top 25 long form products sold on TV backs this up - 12 of the top 25 sellers are advertised as health or fitness products.

New to this year's show was the D2C Learning Lounge. In a world of faster, faster, fastest the ERA recognized that mini-seminars were the answer for guest speakers sharing best practices. It's not easy to wrangle folks at a convention, but by offering quick bits throughout the day, attendees were able to take a moment to get off their feet while hearing from industry experts on topics from Hot Products in a Cool Economy to The 411 on Short-Form DRTV Success.

The show is over and we all left Las Vegas winners. We won contacts and opportunities, which are priceless - and you can bet on that.